Bend Surf’s tagline is Way Up Mauka. In Hawaii you will often hear people give directions based on the mountains and the ocean. If someone says, “It’s Mauka” they mean “towards the mountains.” If they say, “hey bruddah, meet me on the Makai side of the street,” they mean, “meet me on the side of the street closest to the ocean.” A surf shop in Bend, Oregon? It’s not just Mauka, it’s Way Up Mauka.
